RETAIL
MARKETING AND MERCHANDISING
Marketing is an essential element for every retailer.
Participants will be introduced to marketing and its benefits and link this to the retail environment. We look at how retailers use marketing to communicate with their customers, including the in-store look and feel, promotions, email marketing and loyalty programmes.
All this is linked to the in-store environment for best practice merchandising every day and for promotions.
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This course is targeted at anyone who is responsible for in-store merchandising and who is looking to develop their marketing skills
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One-day classroom-style training
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Introduction to retail marketing
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Customer personas
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Shop layout to maximise customer traffic
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In-store signage
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Merchandising and display best practice
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In-store promotions
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Digital marketing
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Social media
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Creating promotional plans
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Data and insights
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A workable promotional plan
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Better in-store activity and customer communication
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Improvement with in-store visual merchandising
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Ability to generate content for Facebook
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Ability to create email marketing campaigns
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Use reports and data to make decisions on digital content and execution
+ Greater confidence and credibility
